TRAFFIC, the wildlife trade monitoring network, works to ensure that trade in wild plants and animals is not a threat to the conservation of nature. It has offices covering most parts of the world with its headquarters, TRAFFIC International, based in Cambridge, UK (Charity Registration Number: 1076722). TRAFFIC is a joint conservation programme of WWF-the conservation organization and IUCN-The World Conservation Union. TRAFFIC was established in 1976 by the Species Survival Commission of IUCN, principally as a response to the entry into force during the previous year of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), an important, and at the time, innovative conservation agreement. Assisting and encouraging the development of CITES as a focus for international efforts to prevent unsustainable wildlife trade has remained at the core of TRAFFIC’s work since its establishment. TRAFFIC has also developed a strong and recognised role in addressing wider wildlife trade issues, including a greater emphasis on the impacts of demand at a local scale and increased attention to trade involving major natural resource sectors such as forestry and fisheries. TRAFFIC’s credibility and influence are built on its production of carefully researched, reliable information, its sound and impartial analysis of wildlife trade issues, its consideration of wildlife trade issues within a wider socio-economic setting and its wide experience of assisting the practical application of conservation solutions.